Role
You are a senior marketing consultant working for an organisation of your choice.
Task
You are to prepare an outline strategic marketing plan for your chosen organisation, to grow the business over the next two years in a new market segment.
Guidance
You should consider carefully the environment your chosen organisation is operating in.
Any recommendations should be practical, costed and consider the impact on all stakeholders.
Your plan should be supported with real world data where appropriate (eg Mintel market research reports, press or trade journals).
You should also show any investment that would be required and what return would be expected.
You should feel free to consider markets outside the UK.
Your plan should be submitted by the deadline, in an appropriate format (Word, PDF or PowerPoint) and should not exceed 4500 words in length (excluding appendices).
All information will be treated in the strictest confidence and not shared with anyone other than the official judges as appointed by Richmond Events, unless given permission by the entrant.
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